Case Study: Suntory Group achieves a single source of truth and 115% faster time-to-market with Pimcore

Premium Liquor Brand Mixes the Perfect Cocktail of Unified Marketing & Product Data

Beam Suntory, the world's third-largest premium spirits company with iconic brands like Jim Beam and Maker’s Mark, was overwhelmed by product complexity: hundreds of SKUs and thousands of bottle variations across brands, languages and regions made managing images, labels, recipes and marketing content slow and inconsistent. The company needed a single, accessible source of truth for product and marketing data that could serve marketing teams, sales reps, retailers and distributors.

Lightning Jar implemented a Pimcore PIM/MDM/DAM solution—starting with a proof of concept and expanding to a full platform with integrations, retailer portals and interfaces for sales and marketing collateral. The result is a unified, dynamically distributed source of truth: time-to-market improved by 115%, on-demand printing of product sheets and brochures, consolidated data across brands and regions, and significantly reduced duplicate data.

Suntory Group

Liz Sterrett

Sr. Manager, eCustomer Marketing & Content