Case Study: AFEW STORE achieves automated image and product-data management to boost online sneaker sales with Pimcore PIM/DAM

Pimcore PIM Brings Order to the Sneakers

AFEW STORE is a well-known sneaker retailer from Düsseldorf selling mainstream and rare limited-edition models from brands like Nike, Adidas and Diadora both in-store and online. As the business grew, manual product maintenance, image imports and the reconciliation of master data with their ERP system became time-consuming bottlenecks.

To address this, AFEW implemented Pimcore PIM/DAM with twocream as the implementation partner, integrating Pimcore with the ERP and Shopify via APIs, automating image imports through a hotfolder, and generating product feeds and social media content from a single source. The result is a centralized information base that drastically reduces manual work, streamlines image-heavy e‑commerce workflows, and now plays a core role in AFEW’s system architecture.

AFEW STORE

Marco Biergen

Managing Director