Case Study: Freudenberg Performance Materials (Freudenberg Group) launches scalable B2B e-commerce with custom pricing and on-the-fly product sheets with Pimcore

Pimcore launch in B2B e-commerce with customized prices

Freudenberg Performance Materials Apparel, a global leader in technical textiles for fashion and other industries, needed to consolidate complex product information for thousands of interlining variants into a single, customer‑friendly source. The challenge was to implement a PIM/MDM to map diverse product attributes, manage assets, automate product data sheets and establish consistent workflows across international markets.

Solution partner Netformic deployed a Pimcore‑based product data platform and media asset management integrated with a Shopware 6 B2B storefront, supporting customer‑specific pricing, bilingual data, two warehouses and order splitting. Custom interfaces to SAP/TTM, three user roles and six Pimcore workflows plus a bespoke plugin for on‑the‑fly product data sheets enabled controlled, automated publishing. The result was a successful international B2B launch, streamlined product data management and real‑time generation of product data sheets, positioning Freudenberg among the first European textile B2B online stores.

Freudenberg Group

Jörg Ude

Global Digitalization & Sustainability