Case Study: Gabor Shoes AG achieves lower return rates and higher conversion rates with Pimcore

Pimcore eCommerce Solution Reduces Return Rate

Gabor Shoes AG, a family-run German maker of high-quality women’s shoes with 280,000 products sold in 60+ countries (about 1,000 daily orders and 350,000 monthly customers), needed to relaunch its marketplace-style online shop. The key challenge was to consolidate 70 retailers and two payment providers into a single platform, improve the online shopping experience and personalization, and ensure a smooth migration from the legacy system.

In eight months Salzburg agency elements implemented a Pimcore-based commerce and experience platform—combining DXP/CMS, central data management and single-source multi-channel publishing—to deliver personalized, consistent digital experiences. The relaunch migrated all retailers, produced a faster, more stable and secure shop, increased conversion and customer satisfaction (and reduced return rates), and simplified content and commerce management ahead of peak events like Black Friday.

Gabor Shoes AG

Thorsten Bähre

Head of eCommerce