Case Study: Robintur (Italy’s leading tour operator) achieves 4× site traffic and online sales capability with Pimcore DXP

Pimcore DXP for Robintur, Italian Leading Tour Operator

Robintur Group, part of Italy’s COOP and owner of the Robintur and Viaggi Coop brands, is a leading travel operator with 94 company-owned and 170 affiliate agencies. Its legacy website was a limited product showcase that forced customers to visit physical agencies, was hard to maintain, and couldn’t handle complex products with thousands of variations, highly personalized checkouts, or integrations with middleware, CRM and marketing automation—while requiring granular permissions and versioning for safe publishing.

Using Pimcore DXP, Drop built an enrichment interface to sync ERP product data and add rich media, geopoints and detailed descriptions; a custom Vue.js checkout to manage complex product variations; and an Elasticsearch-powered type-ahead search with geographic grouping. The solution includes horizontal-scalable infrastructure (~200 ms response), store locator, geocoded estimates and PDF printouts—resulting in about a fourfold increase in site traffic year over year.

Robintur