Case Study: MUSIC STORE achieves consistent product data and faster time-to-market with Pimcore

PIM System for Music Retailer Ensures Consistent Product Data

MUSIC STORE, a Cologne‑based retailer of band, acoustic and school instruments plus accessories and stage/recording gear, needed a way to centrally maintain and standardize product information—especially detailed marketing “long texts”—for SEO and a consistent brand appearance. The company also required a modular editor to adapt content to different marketplaces, automatic translation into multiple languages, and automated delivery of products to channels like Amazon and eBay.

Sylphen implemented a Pimcore PIM/MDM solution that consolidated data from Navision and Intershop, imported existing HTML long texts, and added a modular long‑text editor (images, WYSIWYG text, videos, sound clips) with export transformations for various marketplaces. As a result, product content is now created and edited quickly from a single source, data quality and consistency across shops improved significantly, and time‑to‑market was sharply reduced through automated multi‑channel publishing.

MUSIC STORE