Case Study: Rohde AG achieves a centralized, multilingual PIM and responsive online catalogue with Pimcore

PIM System and Table Configurator Tame Heterogeneous Product Data

Rohde AG, founded in 1925, supplies industrial surface technology and handles worldwide and needed a new website with an online catalogue to manage a very heterogeneous product range. The main challenge was creating a flexible data model and an intuitive editor for product-specific technical tables (variable rows/columns), supporting 13 languages, responsive presentation across devices, and a white‑label capability for international dealers.

Blackbit implemented Pimcore (PIM/MDM, DAM, DXP/CMS), migrated and cleaned existing MS‑SQL data, and built a flexible data model plus a table generator for responsive, configurable product comparisons. The result is a fast, stable, multilingual site with a central PIM as a single source of truth, easy-to-use editing for business users, white‑label dealer catalogs, and a sample-request form that has driven new business contacts and rapid expansion of the online catalogue.

Rohde AG