Pimcore
544 Case Studies
Case Study: Coldline achieves centralized product data and faster B2B sales with Pimcore
A Pimcore Case Study
PIM, DAM & CMS for manufacturer in catering industry
Coldline, a manufacturer of professional refrigeration and blast-chill equipment for chefs and pastry professionals, needed a modern multilingual platform to showcase its catalog, technical documentation and training while supporting differentiated access for customers, suppliers and distributors. The company also required online spare-parts ordering from technical drawings and seamless product, price and availability updates from its ERP.
Pimcore was implemented as the unified DXP: a customized CMS for institutional content and blog, PIM/MDM for product and technical data, DAM for scaled assets, and digital commerce for spare parts, all integrated with Coldline’s Mago ERP. Key features include web-to-print PDF datasheets, a reserved B2B area, course registration and cooking-class management. The result is a modern, easy-to-use site with faster access to accurate product information, downloadable datasheets, improved retailer relationships and a single platform to manage commercial, marketing and technical content.
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