Case Study: Wydawnictwo TaxPress s.c. achieves improved conversions and customer experience with Pimcore

Online Store for Publisher Improves Experience and Conversions

Taxpress, a specialist publisher and training provider in tax law, public finance and public aid since 2000, needed to modernize its online presence to stand out in a competitive market. The challenge was to present and sell a diverse mix of books, journals and training courses online, each requiring its own purchasing flow and presentation.

Blue Paprica built a Pimcore 6 online store with category-specific templates and purchasing processes, using tags and product relationships to manage course variants, pricing and speakers, plus WYSIWYG admin widgets. The site added cross-selling, rich content and video, and a digital library for purchased downloads—resulting in a modern, intuitive buying experience, faster order completion and measurable improvements in conversions and sales.

Wydawnictwo TaxPress s.c.