Case Study: Suzuki Motorcycle India achieves 150% increase in test-drive leads and 2M monthly pageviews with Pimcore

Online showroom for motorcycle manufacturer

Suzuki Motorcycle India, a major player in the two-wheeler market with models across sports, scooters, dirt bikes and cruisers, was hampered by an outdated, hard-coded .NET website that was slow, costly to maintain and error-prone. Manual product updates, complex regional tax and model variations, poor mobile experience and high bounce rates forced most customer queries to Facebook instead of the brand site, leaving marketing and dealers with low lead capture and unhappy customers.

SourceFuse rebuilt Suzuki’s site on Pimcore to create a mobile-responsive online showroom with dealer locators, 360° product views, side-by-side comparisons and test-ride booking, plus an easy admin portal for product, offer and campaign management. The new platform handles up to 2 million page views per month, cut bounce rates, and drove a 150% increase in test-ride form submissions, improving lead quality and dealer satisfaction.

Suzuki