Pimcore
544 Case Studies
Case Study: BORA Holding GmbH achieves increased online sales and enhanced customer satisfaction with Pimcore
A Pimcore Case Study
Online shop for manufacturer of high-end kitchen appliances
BORA Holding GmbH, maker of the innovative BORA fume cupboard, launched MyBORA as a customer portal offering product services and lifestyle content. They needed a new responsive website with multiple data interfaces, an integrated online shop, and a secure customer dashboard showing purchase history, invoices and printable return labels.
Pimcore partner DGTLS built the site on Pimcore (CMS, PIM, eCommerce, DAM), integrating payone payments for seven countries, automated DHL return-label PDFs, AJAX apps, and interfaces to external PIM/ERP/CRM. Customers can register products to extend warranties, download manuals, and access lifestyle content; the result was higher online sales through multiple payment options, reduced phone/email support, effective upselling via notifications/newsletters, and improved customer satisfaction and brand positioning.
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