Case Study: Intersport achieves more than 80% online sales growth with Pimcore content commerce platform

Online retailer boosts revenue with content commerce platform

Intersport Austria, part of the global Intersport franchise, sells a wide range of sporting goods through hundreds of stores and online channels. The company struggled with an inflexible legacy landscape: product and media data scattered across systems and Excel files, separate CMS and webshop tools, manual data imports, poor mobile experience and high cart abandonment that limited time-to-market and customer satisfaction.

The solution was a Pimcore-powered unified platform that consolidated PIM/DAM/eCommerce via native APIs, enabling local-stock lookup, single-system product/customer/order management, inline WYSIWYG editing, drag-and-drop landing pages, multi-country and dealer site management, and automated marketplace feeds. The result: online sales grew more than 80% year-over-year, faster publishing and fewer repetitive tasks, higher employee satisfaction, reduced training costs and a flexible, future-ready commerce platform that benefits local dealers.

Intersport

Mathias Boenke

Managing Director