Case Study: Kaut-Bullinger achieves scalable, customer-specific pricing and seamless B2B e-commerce with Pimcore

Office supplies online shop with customer-specific prices

Kaut‑Bullinger is a German office‑supplies retailer founded in 1794 that sells through an online store, physical shops and B2B wholesale. The company needed to replace its existing B2B shop (with a B2C reservation option for stores) and support highly individualized assortments and complex price calculations — up to about 8,500 price combinations per product and roughly 150 million possible prices — plus maintain a tight link between online and in‑store reservations.

Elements implemented a Pimcore eCommerce solution (DXP/CMS, PIM/MDM, Digital Commerce, DAM) that enables customer‑specific product ranges and pricing for corporate B2B accounts, regular customers and landing pages, with dynamic pricing based on customer history and bonus levels. The platform also preserves the in‑store reservation feature and delivers robust pricing logic while sustaining strong customer satisfaction (TrustedShops rating 4.79/5).

Kaut-Bullinger