Case Study: Antonio Viani Importe achieves 108% e‑commerce conversion lift and doubled mobile sales with Pimcore

Non-stop enjoyment: online shopping and retail stores perfectly linked

Viani, a family-owned importer of Italian gourmet specialties founded in 1973, has expanded from B2B and retail into direct consumer sales with an online store, nine physical locations and a popular cooking-course program. Ahead of a 2021 web relaunch, Viani needed to harmonize its growing online and offline channels—adding vouchers, course bookings and store information—while keeping the site welcoming for gourmets and minimizing data-management work for editors and in-store staff.

Blackbit rebuilt Viani’s Pimcore platform with smart interfaces to the POS and course-management systems, synchronizing vouchers, activations and class availability, and modernized the frontend using Twig and VueJS with a clean, store-aligned design. The relaunch boosted engagement and conversions (dwell time and conversion rate +30% within weeks), halved average page load time (-46%), cut bounce rate by 7%, doubled mobile sales in the first month and delivered +108% e‑commerce conversions, earning industry recognition and stronger cross-channel commerce.

Antonio Viani Importe

Stephan Aswald

Chief Operating Officer