Case Study: Neyer Landtechnik achieves faster time-to-market and centralized management of 280,000 products with Pimcore

Neyer Landtechnik - Customer Case study

Neyer Landtechnik GmbH is a 30‑employee, family‑run agricultural machinery dealer in the Allgäu‑Bodensee‑Oberschwaben region managing some 280,000 products and variations. For the relaunch of its corporate website and online shop the company needed a single‑source publishing platform to unify CMS, PIM, DAM and eCommerce, expand its online offering and deliver a better customer journey.

Implemented with Pimcore’s DXP/CMS, PIM/MDM, DAM and eCommerce framework, the solution integrated Payone for payments and Doofinder for specialized eCommerce search, and added features like price rules, coupon codes, RRP, variants and price filtering. Centralized PIM enables Content‑to‑Commerce publishing and marketplace exports (e.g., Amazon); the result is faster time‑to‑market, streamlined management of 280,000 SKUs, an improved customer journey and reduced product returns.

Neyer Landtechnik

Goran Stefanovic

Partner