Case Study: MyLocalMortgage achieves 20% increased conversions and 20% reduced bounce rate with Pimcore

Mylocalmortgage - Customer Case study

MyLocalMortgage is a free service that connects UK homebuyers with local mortgage specialists by postcode. Hamari Agency relaunched the site and migrated it off an unfit WordPress setup, facing the dual challenge of building a system that managed both master data for advisors and rich content (blogs/guides) while remaining flexible for future features like postcode/city search and advisor administration.

Hamari built a headless solution using Pimcore (PIM/CMS) connected to a GatsbyJS front end via Pimcore’s GraphQL API, with Elasticsearch powering fast advisor searches, a simplified callback feature and an advisor admin dashboard. The JAMstack approach delivered higher performance, security and scalability, an atomic design-driven responsive UI, and measurable business impact: 20% lower bounce rate and a 20% increase in conversions.

Mylocalmortgage