Case Study: Zur Rose Pharma achieves 60% shorter time-to-market and 66% reduction in duplicate data with Pimcore

Multi-client assortment management incl. Magento 2 connection

Zur Rose Pharma GmbH, a service provider for pharmacies and healthcare partners serving 1.7M customers across two countries, needed to centralize and digitize the product assortments of several online pharmacies. The challenge was to replace brand-specific systems with one scalable PIM to manage RX and OTC assortments, support client- and country-specific processes, integrate two ERPs and external data sources, automate workflows, and deliver compliant product data to channels like Magento 2, print and marketplaces in near real-time.

After evaluating multiple platforms, Megaversal implemented a Pimcore-based PIM tailored to Zur Rose’s pharmacy requirements. A lean, agile approach enabled a first go-live in 5 months with two senior developers and full project completion in 11 months. The centralized system consolidated product data, assets and interfaces, automated validations and workflows, and fed Magento 2 and other channels—resulting in strong employee adoption, significantly improved data and process quality, a 60% shorter time-to-market and a 66% reduction in duplicate data.

Zur Rose

Paul Ködderitzsch

Softwareentwickler