Case Study: Leading Inflight Internet and Entertainment Provider achieves personalized inflight merchandising and reduced operating costs with Pimcore

Modernizing Inflight Merchandising Center

A leading inflight internet and entertainment provider faced a fragmented legacy merchandising environment that limited its ability to deliver personalized broadband offers. The existing system had no central platform for promotions, struggled to scale into new markets, produced inconsistent product information, and couldn’t create dynamic pricing based on passenger frequency, flight duration or available bandwidth.

The company implemented Pimcore’s open‑source PIM/MDM to centralize product and promotion management, define offerings by flight variables, publish dynamic prices, and integrate with other in‑flight systems. The modernization enabled personalized passenger experiences, improved customer satisfaction and loyalty, removed dependency on the legacy platform, sped time‑to‑market, lowered implementation and support costs, and delivered smarter reporting for faster business decisions.