Case Study: MEFA achieves quick, error-free product ordering with Pimcore (MEFAscan mobile app)

MEFAscan app for quick product ordering

MEFA, a 70‑year‑old German manufacturer of fastening and mounting systems selling across Europe, faced a fragmented online presence with deep, complex navigation, many filters and a cumbersome, error‑prone ordering process. Product data had to be prepared manually for catalogs, the shop and price lists, consuming significant time and resources.

Travix Media implemented a Pimcore‑based B2B platform (PIM, DAM, CDM, Web2Print, omni‑channel publishing) with fast Algolia search and the multilingual MEFAscan app. The app lets users scan EAN barcodes to add items to multiple shopping carts, connect to the mobile shop for customer‑specific pricing, email carts, and store orders in Pimcore—streamlining ordering, reducing manual entry errors, and saving time while improving the customer experience.

MEFA