Case Study: Heidolph Instruments achieves 70% reduction in web maintenance time with Pimcore

Manufacturer cuts down web maintenance time by 70%

Heidolph Instruments, a global manufacturer of premium laboratory equipment with distributors in over 80 countries, needed a platform‑independent, user‑friendly website that could support self‑service product selection, provide PIM functionality, be e‑commerce ready, and deliver individualized sales material for international teams. Their main challenges were consolidating scattered multilingual/multidomain product data into a single source and simplifying complex product dependencies across hundreds of variants for end users.

RIODIGITAL implemented a Pimcore‑based PIM/CMS, centralizing thousands of products, variants and personalized sales assets, and built a rules‑driven online product advisor that lets users configure, save and print tailored solutions. The result: a 70% reduction in time spent maintaining international product data, significantly lower costs and effort for updating and distributing sales materials, and a stronger lead‑generation channel via the new product advisor.

Heidolph