Case Study: ERLUS AG achieves centralized management of complex product structures and omnichannel delivery with Pimcore

Manage complex product structures centrally

ERLUS AG, a 175‑year‑old German manufacturer of roofing ceramics and chimney systems with about 500 employees, needed to import complex product structures from SAP, centrally manage and enrich that data, and deliver it reliably to many export channels — including their website — while also providing online tools for customers and distribution partners.

Working with Woell (Pimcore Gold Partner), ERLUS implemented Pimcore solutions (PIM/MDM, DAM, DXP/CMS, CDP) to centralize and enrich product information, automate distribution to multiple channels, and power customer/partner tools. The result was consistent, up‑to‑date product data across touchpoints, faster content delivery and improved digital experiences for customers and distribution partners.

ERLUS AG