Case Study: Lohmann GmbH & Co. KG boosts Epoxy‑Tape awareness and lead generation with Pimcore DXP/CMS & DAM

Lohmann Epoxy Tape Campaign

Lohmann, founded in 1851, is a global leader in adhesive tape technology with about 1,500 employees across 50 markets. To boost awareness of its Epoxy Tape offering in the automotive industry and generate sales leads, Lohmann launched a multi‑channel campaign including a dedicated microsite, e‑mailings, Google AdWords, digital ads on LinkedIn, Facebook and Google, plus print ads as lead‑ins.

In partnership with wob AG, the campaign was built on Pimcore DXP/CMS and DAM to centralize content and assets and power the microsite and outreach channels. The integrated approach improved targeting and content delivery across channels, increasing visibility in the automotive segment and generating qualified sales leads for the Epoxy Tape product range.

Lohmann