Case Study: Liebherr achieves intelligent online product advice and seamless omnichannel consultations with Pimcore

Liebherr - Customer Case Study

Liebherr-Hausgeräte, part of the global Liebherr Group and a long-established manufacturer of refrigerators and freezers, needed to replicate the in-store specialist consultation online to honor its policy of “no sale without a thorough consultation.” The challenge was to deliver online product advice with the same quality, depth and market-specific accuracy as a specialist shop.

MDS developed a Pimcore-based product advisor after workshops with Liebherr experts; Pimcore was chosen for its scalability, connectivity and flexible data modeling. Conversation logic runs in Pimcore with OrientDB for networked data, CSV/XML/JSON interfaces and Elasticsearch for fast responses, and the advisor integrates via Google Tag Manager. The result is an interactive, multimedia chatbot that improves purchase decisions, supports multi-domain and multi-market use, tracks user behavior for continuous improvement, and allows easy content maintenance.

Liebherr