Case Study: Zermatt Bergbahnen AG achieves personalized digital commerce and increased online revenue with Pimcore

Largest Ski Resort in Switzerland Leads in Personalized Digital Commerce

Zermatt Bergbahnen, operator of Europe’s premier alpine destination with 360 km of slopes and the highest cable car station in Europe, needed a consistent, personalized digital experience across all customer touchpoints. Product, marketing and operational data (weather, slope and webcam feeds, events, etc.) were scattered across the organization, website content was unclear, conversion targets weren’t being met, and slow digital time-to-market limited marketing and sales agility.

Using Pimcore, Elements consolidated data with MDM and DAM, then built a personalized multichannel site with WCM and integrated digital commerce for tickets, rentals, events and lessons. SKIDATA integration, dynamic pricing and real-time personalization allow purchases directly from content pages into a central cart. The result: faster time-to-market, shorter onsite wait times, improved online/offline customer experience and multiple millions of dollars in additional online revenue annually.

Zermatt Bergbahnen AG