Case Study: KNAUER achieves streamlined product data management and 70% higher discoverability with Pimcore

KNAUER - Customer Case study

KNAUER Wissenschaftliche Geräte GmbH is a Berlin‑based mid-sized maker of laboratory instruments for HPLC and related analytical technologies, selling to research, medical and pharmaceutical labs in around 90 countries. The company struggled with confusing list structures, time‑consuming, expert‑dependent product maintenance and poor searchability, which created manual effort and made it hard for staff and customers to find reliable product information.

Basilicom implemented a Pimcore PIM/DAM and CMS, migrating ~10,000 products and variants into a central, structured data model and adding an intuitive product finder. As a result, teams and partners access up‑to‑date data more easily, content creation and time‑to‑market are faster, website inquiries and SEO discoverability rose (+70% discoverability, +60% visitors) and data maintenance time dropped by 40%.

KNAUER

Corinna Johannisson

Marketing