Case Study: Küche&Co accelerates multi-channel franchise sales with Pimcore

Kitchen Retailer Accelerates Franchise Business With Pimcore Platform

Kuche&Co, part of the Otto Group and the largest fitted-kitchen franchise in Austria and Germany with 80+ studios, needed to transform its bespoke CMS-driven site into a true multi-channel sales platform. The retailer required target-group personalization, presentation of an extensive product catalog and studios, a real-time kitchen configurator, lead generation and order/consultation workflows — all while integrating ERP and manufacturer data for dozens of appliance types and dozens of device integrations.

Working with Pimcore Gold partner Elbkapitäne, Kuche&Co consolidated CMS, PIM, DAM, MDM and commerce capabilities on a single Pimcore platform. The solution tied ERP and partner systems to a digitized product and image catalog, powering an idea book, studio finder, configurator and customer order/status views. The platform supports roughly 500,000 kitchen variations, manages ~282,600 media assets, 3,405 pages and ~285,450 data objects, and was named Pimcore Case Study of the Year 2019 — significantly enhancing the multi-channel customer journey and franchise sales process.

Küche&Co