Case Study: KAISER Group achieves seamless product data management and higher conversion with Pimcore

Kaiser Group boosts website traffic 148% with Pimcore

The Kaiser Group, a major European manufacturer of electrical installation products, faced the challenge of evolving its well-established Pimcore platform from 2018 to meet new market demands. Their goal was to minimize media disruptions and significantly improve performance without rebuilding their digital foundation from scratch, ensuring maximum efficiency for users.

Pimcore provided the solution by implementing its PIM/MDM and DAM systems to centralize and harmonize all product and media data streams. This eliminated error-prone manual synchronization, creating a single source of truth. As a result, Kaiser achieved a 148% increase in website traffic and a 163% increase in conversion rate, alongside tangible efficiency gains and a future-proof platform for global growth.

Kaiser Group