Case Study: IEG - Italian Exhibition Group achieves streamlined exhibitor self‑service and 1M+ annual visits with Pimcore

Italian Exhibition Group - Customer Case study

IEG - Italian Exhibition Group SpA, a leading Italian organiser of trade fairs and conferences (€61.8M turnover, 300 employees), needed a modern, easy-to-use management system so non-technical exhibitors could create and edit fairs quickly, manage buyers and exhibitors, handle complex forms, track versioned publishing and support shared translations across the interface.

Drop (Pimcore) delivered a Pimcore event DXP using PIM/MD, Digital Commerce and DAM: REST APIs, a headless HTML/JS exhibitor UI, CSV export, image uploads and a version-based approval workflow with shared translations. The result is a friendly, low-support environment that lets exhibitors self-manage events, enables easy integration and publishing, and supports over 10 editors and more than 1M visits per year.

Italian Exhibition Group