Case Study: Eberspacher achieves centralized product data and a user-friendly B2B portal with Pimcore

Intuitive B2B self-service portal for automotive supplier

Eberspächer, a global automotive supplier headquartered in Germany with operations in 28 countries and over €4 billion in annual revenue, faced fragmented master data for 10,000 products, poor data quality, missing workflows, and translation issues. Its 50,000 B2B customers relied on outdated print catalogs, there was no lead tracking or streamlined warranty handling, and the lengthy, manual buying process meant missed digital sales opportunities.

elements implemented a Pimcore-based central PIM/DAM (31 languages, 36,000 media assets) and a user-friendly digital dealer portal plus an international B2B e‑commerce platform for 77 countries. The new system delivers unified product data, full-text search, offer generation, registration for warranty processing, automated TecDoc feeds and customer-specific pricing—resulting in faster time-to-market, efficient workflows, reduced manual support, and a significant contribution to international revenue.

Eberspacher

Rafael Kölbel

Head of Eberspächer Heating Vertriebs