Case Study: Augustiner-Keller achieves 25% lower bounce rate and 20% more traffic with Pimcore

International website relaunch with voucher shop

Augustiner-Keller, one of Munich’s oldest and most famous restaurants and beer gardens, needed a modern, user-friendly web presence to match its international appeal (≈70,000 monthly visitors). The relaunch had to update design and usability, support seven languages plus a Bavarian variant, integrate a voucher shop and reservation function, connect social channels, publish dynamic content (menus, events) and make backend maintenance intuitive for non-technical staff.

Solution partner mds. rebuilt the site on Pimcore with a modular, mobile-first approach and WYSIWYG content editing, enabling easy multilingual rollout and feature integration. The relaunch delivered measurable gains: 25% lower bounce rate, 35% more keywords in the top‑5 Google rankings, 20% higher traffic, longer user sessions, simpler content management and a scalable platform for future extensions like an online store or live-streaming.

Augustiner Keller

Michael Brodschelm

Chief Executive Officer