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544 Case Studies
Case Study: Roland Meinl Musikinstrumente achieves centralized multimedia product management and increased customer engagement with Pimcore
A Pimcore Case Study
Instrument Manufacturer Roland Meinl Reinforces Multimedia Brands Presence
Roland Meinl Musikinstrumente is a family-owned German manufacturer and distributor of musical instruments with more than 400 employees, seven brands and annual revenue above $55M. Their existing website could no longer support modern multimedia-rich product presentations or centralized product management, making content updates labor-intensive and preventing interactive, information-rich experiences for prospects.
Implemented by ercas using Pimcore (PIM/MDM, DXP/CMS), Meinl consolidated all brands into a single product database that handles 3,000+ products, brand-specific presentations, multimedia asset management and sitewide search — with automatic asset optimization and easy onboarding of new brands. The outcome is faster, centralized maintenance, stronger editorial-product integration, improved search and navigation, increased customer engagement and greater agility to respond to market opportunities.
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