Case Study: Gogo scales into new markets and boosts inflight sales with Pimcore

Inflight Merchandising Center Scales up Into New Markets

Gogo, a leading inflight communications provider, faced a business challenge: its proprietary SaaS product catalog could not scale into new markets or support personalized pricing and offers (based on usage, flight duration, speed, etc.). The legacy system was costly, hindered growth, and limited the company’s ability to expand and innovate its in‑flight merchandising.

Pimcore Global Services implemented a Pimcore-based Merchandising Center (DXP/CMS and PIM/MDM), replacing the legacy SaaS to cut time to market and reduce implementation and support costs. The new, integrated solution delivers personalized passenger experiences, intelligent analytics, streamlined catalog management, and greater control and extensibility—driving increased sales, lower TCO, and enabling Gogo’s expansion into new markets.

Gogo