Case Study: Nissan Bank boosts automotive financing and lead generation with Pimcore

Increase in Nissan’s Automotive Financing

Nissan Bank, a France-based international specialist in automotive financing for Renault Group brands including Nissan (financing over 1.4 million vehicles in 2015), faced an outdated, non-mobile web platform with poor call-to-actions, no ability to segment or qualify user data, and a CMS that couldn’t quickly generate campaign-specific forms—resulting in high bounce rates and few digital leads or sales.

By implementing Pimcore’s DXP/CMS with a WYSIWYG form builder (via partner anyMOTION), Nissan Bank modernized its site, enabled rapid creation of customized forms, and captured segmented user data for targeted marketing. The improvements increased digital leads and revenue, boosted brand visibility and customer insights, and contributed to Nissan Bank’s 2016 “Achiever of the Year” award and higher industry ranking.

Nissan Bank