Case Study: Marsèll achieves 40% reduction in duplicate data and 2-month faster time-to-market with Pimcore

How to reorganize workflows thanks to customization and data quality

Marsèll, a Venetian shoemaker founded in 2001, produces about 50,000 handmade shoes a year and sells in 40 countries through 200 wholesale customers. With product information scattered across Excel files, manual Magento uploads and inaccessible folders, the company needed a reliable, easy-to-use way to organize and distribute accurate product data across its sales channels.

Marsèll implemented Pimcore (PIM/DAM/MDM) to centralize product data, importing and reordering attributes from Magento, syncing new items from the management system, enriching them with images, descriptions and translations, and applying channel-specific publishing workflows. The single source of truth cut duplicate data by 40%, enabled presence on five marketplaces, reduced time-to-market by two months, and boosted operational productivity, traffic and sales.

Marsèll

Michele Zanandrea

Head of Digital Marketing