Case Study: Hotel management school SHL boosts student registrations and engages young audience with Pimcore

Hotel management school reaches young audience with new website

Schweizerische Hotelfachschule Luzern (SHL) wanted to replace an aging, three‑year‑old website with a fresher, more sales‑oriented, magazine‑style presence that would better communicate the school’s strategic positioning and appeal to younger audiences. The old site lacked the visual energy, insights and user flows needed to compete and drive registrations.

Using Pimcore DXP/CMS and a modular component approach, the solution delivered reusable page modules, live search and sorting, hashtag-driven pages, and a user‑friendly form builder; social feeds and media were integrated via Supermagnetic for easy embedding. The result is a trendy, youth‑focused site with simpler content management, faster, more intuitive registration and login flows, stronger social integration, and a measurable increase in student registrations.

SHL

Timo Albiez

Chief Marketing Officer