Case Study: GCH Hotel Group achieves increased bookings and centralized management of 120 sites with Pimcore

Hotel group is serving up new bookings with multiple websites

GCH Hotel Group, a leading European hotel manager with more than 120 properties marketed under major franchise brands, needed a single-source digital platform to replace fragmented microsites. The company’s goals were to deliver a consistent, multi-device UX/UI, simplify management across different domains and languages, and implement an efficient booking and payment system.

DGTLS implemented a Pimcore-based DXP (CMS, PIM, MDM) with brand-aligned templates, centralized content reuse, booking/payment/newsletter integrations and a role-based admin area. The new platform increased traffic and bookings, boosted loyalty with voucher functionality, cut content-management effort and costs, and freed staff time for strategic initiatives—improving customer satisfaction and revenue.

GCH Hotel Group