Case Study: Bluserena achieves super-fast, multilingual delivery of rich content with Pimcore

Hotel chain improves delivery of rich content to its customers

Bluserena, a leading Italian hotel group with 4‑ and 5‑star resorts totaling over 12,000 beds and 4,000 rooms, needed a full website renovation to deliver richer, multilingual content to customers. The company required a flexible CMS with a central digital-asset repository, structured content blocks, responsive layouts, multi-role administration with approval/versioning, fast time-to-market, and the ability to handle traffic peaks with low response times.

Pimcore’s DxP/CMS — implemented by partner Drop — met these requirements out of the box, providing multilingual linking, DAM, role-based workflows, version control and reusable content components without extensive low-level development. The result is a fully responsive, high-performance site (~100 ms response time) hosted on a medium-size cloud setup that supports continuous editor updates and traffic peaks while speeding up content publishing.

Bluserena