Case Study: White Concept Store boosts visibility and store visits with Pimcore

Highlight physical store and services

White Concept Store, a physical interior design store in Nivelles, Belgium, needed better online visibility beyond its e-commerce site, which mainly showcased products and did little to promote the store itself, its services, or SEO. To solve this, the company turned to Pimcore to build a separate institutional website that could highlight the physical store, services, and brand presence.

Pimcore implemented a flexible CMS that gave White Concept Store a fast, easy way to manage content and publish updates independently. The new site increased visibility, improved web referencing, boosted customer base and store visits, and even lifted e-commerce sales to a lesser extent. White Concept Store can now update blog posts, portfolio projects, and services without agency support, giving the team greater independence and control.

White Concept Store

Gaëlle Roosen

Store Manager