Case Study: Denim Dream achieves award-winning eCommerce transformation and real-time ERP integration with Pimcore

High-end eCommerce solution for renowned fashion retail brand

Denim Dream, a fashion retailer founded in 2003 with over 60 stores across Estonia, Latvia and Lithuania, sells international and classic labels like Guess, Tommy Hilfiger and Calvin Klein. The company needed a sophisticated eCommerce platform with DAM and CMS capabilities, real-time API integration with its ERP for dynamic product sets, and an interactive Lookbook to improve the visual shopping experience.

Pimcore and solution partner Dolm It delivered an API-driven implementation using Pimcore’s “connect anything” architecture, standard functionality and a custom REST API to enable two-way, real-time ERP communication and multi-locale support in five languages. The combined PIM/MDM, Digital Commerce and DAM solution streamlined content and product management, helped Denim Dream grow into a leading Baltic retailer and earned the e-shop the Baltic e-commerce summit’s "Best eCommerce Solution" award in 2018.

Denim Dream