Case Study: Henkell Freixenet achieves EU-compliant e-labeling with Pimcore

Henkell Freixenet delivers e-labels across 24 EU languages with Pimcore

Henkell Freixenet, a global producer of alcoholic beverages, faced the challenge of meeting EU regulations that require providing multilingual ingredient and nutritional information for their products. They partnered with vendor Pimcore, using its PIM/MDM and data centralization capabilities, to develop a legally compliant electronic labeling solution that could scale across their 150-country distribution network.

The solution implemented by Pimcore was a standalone system called E-Label, which provided a user-friendly input mask for efficient data maintenance and automatically generated multilingual QR codes and landing pages. This resulted in a simplified maintenance process and automated distribution, allowing end consumers to access information in all 24 official EU languages. The Pimcore solution ensured regulatory compliance while maintaining operational efficiency for Henkell Freixenet's extensive brand portfolio.

Henkell Freixenet