Case Study: Helestra achieves intuitive product configuration and increased market acceptance with Pimcore

Helestra - Customer Case study

Helestra Leuchten GmbH, a maker of high‑quality design lighting, needed a way to present a technically sophisticated, highly variable product line so planning stayed attractive and design‑focused. With many product variants and a desire to avoid the look of typical technical configurators, the company sought a user‑friendly solution to support customers and trade partners in detailed product planning without losing the design identity.

In partnership with nexoma, Helestra integrated the new "add‑it" product configurator into their Pimcore platform using agile delivery. The configurator lets users adjust lamp shapes, colors and sizes, view stock and select accessories without prior knowledge, making planning simple and error‑free. The tool now serves as both a marketing asset and a practical planning aid for specialized partners, driving greater market acceptance.

Helestra