Case Study: HEITEC AG achieves unified multilingual web presence and scalable product management with Pimcore

HEITEC AG – Huge Innovation Boost for the Most Modern Industry-Automation Company

HEITEC AG is a technology leader in automation, digitization and electronics serving over 2,000 customers across automotive, energy, medical, aerospace and other industries. Rapid growth and added business branches had left the web presence cluttered and inconsistent—pages were overly long and unfocused for different target groups, there was no English site for international visitors, new subsidiaries and Industry 4.0 offerings needed to be integrated, and a complex electronics product database could not be presented effectively.

Using Pimcore, HEITEC consolidated content and product management into a single, multilingual platform with branch-specific sites, occasion-related landing pages, an applicant portal and a robust product database supporting thousands of variants, wish lists, customer areas and partner embeds. The result is a unified corporate design, clearer target-group content and improved product visibility and SEO, faster page creation for trade fairs and partners, easier editorial control, and a foundation for future extensions such as Web2Print.

HEITEC