Case Study: Güdel achieves a global multilingual website and unified PIM & CMS with Pimcore

Global corporate website and 13 microsites in multiple languages

Güdel is a Switzerland-based manufacturer of high-precision machine components and automation solutions (linear guides, steering racks, sprockets, drives, linear axes and portal robots). The brief was to create a stronger emotional communication and relaunch the global corporate website plus 13 microsites in multiple languages, and to design a new trade-fair presence — with the website and a completely new PIM & CMS as the priority to manage complex product data and multilingual content.

In partnership with wob AG and using Pimcore (DAM, DXP/CMS, PIM/MDM), we implemented a unified PIM/CMS and DAM, relaunched the corporate site and 13 microsites in a new look & feel, and centralized assets and product information. The outcome is a cohesive brand experience across channels, streamlined content and product-data workflows, and a scalable digital platform to support global, multilingual publishing.

Güdel