Case Study: GEBO Group streamlines complex product data with Pimcore

GEBO Group boosts website visitors 154% with Pimcore

The GEBO Group, a family-owned manufacturer of pipe connectors and repair solutions, faced the challenge of managing the immense complexity and variant diversity of its industrial product portfolio. To support its global digital B2B commerce goals, gebo partnered with vendor Pimcore to implement a centralized PIM/MDM and DAM system to dissolve system boundaries and simplify data maintenance.

Pimcore's solution consolidated all product data and media assets into a single platform. The PIM/MDM system structured complex product relationships, while the integrated DAM automated media assignment. This eliminated manual reconciances and created a scalable digital foundation. As a result, Pimcore helped GEBO Group achieve a 154% increase in website visitors and a 212% increase in conversion rate.

GEBO Group