Case Study: Fritz-kola achieves international market expansion with Pimcore

Fritz-kola Conquers the International Market With the Launch of the .com Website

fritz-kulturgüter GmbH (fritz-kola) is a German beverage maker founded in 2002 that wanted to expand its relatively unknown brand into international markets, with a primary focus on B2B while still supporting B2C. The challenge was to tell the brand’s founding story, showcase a compact product range across product groups, and deliver a multilingual, maintainable site that highlights products within the brand’s black-and-white aesthetic.

Working with elbkapitane, fritz-kola launched an international website built on Pimcore (including PIM/DAM) featuring parallax and interactive elements, reusable product group pages, and language scalability. The site went live in two months, established a single source of truth for content and assets, and now serves both B2B and B2C audiences across Europe.

Fritz-kola

Alexander Vom Stein

Manager Digital Marketing