Case Study: Freifrau Manufaktur achieves centralized product data, automated content management and a 2‑month MVP with Pimcore

Freifrau Manufaktur - Customer Case Study

Freifrau Manufaktur is a German manufactory of bespoke seating that blends design, materiality and craftsmanship so every piece feels personal. For the website relaunch the challenge was to preserve that sense of individuality and high‑end presentation—large images, rich product data and flexible variants—while advancing digitalisation and making content easy to maintain across markets and channels.

Working with Elbkapitäne, Freifrau launched a Pimcore‑based site with ERP integration to centralise product and asset management and automate product pages. The result: streamlined workflows, a live MVP in just two months, and a scalable platform that delivers individualized product pages while managing thousands of documents, data objects and media assets centrally.

Freifrau Manufaktur