Case Study: Amatori achieves fourfold increase in users of its online ferry booking system with Pimcore

Fourfold increase in users of online ferry booking system

Amatori is a maritime agency and tour operator that sells ferry crossings between Italy and Croatia through a direct online booking system. When the external system it relied on changed, Amatori faced a tight deadline to update its booking interface and unify a fragmented web ecosystem, so it partnered with Pimcore Gold Partner Extera to redesign the site and preserve seamless bookings for tourists and agencies.

Extera built an API-driven booking interface on Pimcore (DXP/CMS and Digital Commerce) that adapts to languages and devices, consolidates services across domains, and makes future integrations faster and cheaper. The redesigned site and improved analytics produced a fourfold year‑over‑year increase in visitors, better conversion tracking and marketing insights, and a measurable rise in ferry bookings.

Amatori