Case Study: Bank BTPN achieves 50% increase in qualified customer leads with Pimcore

Finding Real Leads, Through Corporate Website Strategic Revamp

Bank BTPN, a merger between PT Bank Tabungan Pensiunan Nasional Tbk and PT Bank Sumitomo Mitsui Indonesia, serves retirees, MSMEs and mass-market consumers. The bank’s corporate website was attracting mostly job-seekers instead of high-quality banking prospects, limiting its ability to generate meaningful consumer leads.

SALT provided UX consultation to separate job applicants from hot consumer leads and implemented a Pimcore DXP/CMS to streamline content management and enable lead detection. The revamped site now distinguishes real customers from job-seekers, increased genuine leads by 50%, and gives the operations team greater flexibility to optimize content and the digital customer journey.

Bank BTPN