Case Study: Peugeot Motorcycles achieves faster time-to-market and personalized multisite digital experiences with Pimcore

Faster time to market with new digital ecosystem for motorcycle division of Peugeot

Peugeot Motorcycles, a heritage brand since 1898 with a broad range of scooters, relied on its website as a key sales tool but faced growing digital challenges: the old site was slow, not mobile-ready, difficult to update, and error-prone when adding new models. This outdated experience and a clunky admin interface limited lead conversions and dealer productivity, so the company needed a modern, easy-to-manage platform that would appeal to customers and speed up time to market.

Using Pimcore, Datasolution built a multisite digital ecosystem for multiple countries with a private dealer admin, lead management, independent mini-sites, a product configurator (pricing and test-drive requests), and a product finder, plus behavioral personalization. The result: faster time to market, increased contact and test-drive requests, simpler dealer maintenance, higher visibility and consumer interactions, and automated call-center follow-up.

Peugeot Motorcycles