Case Study: Burger King achieves streamlined multi-country website and app management with Pimcore

Fast Food Chain Rules Website and Mobile Apps Engagements

Burger King, the global fast-food chain with 17,000+ restaurants, needed a multilingual, API-first solution to manage content across multiple European countries and mobile apps. Challenges included region-specific languages, products and promotions, bulk image uploads with on-the-fly overlays and backgrounds, and the ability to send push notifications to millions of users while keeping sites and apps synchronized and easy to update.

Pimcore (with solution partner Weblizards) delivered a headless, multi-lingual CMS as a single source for regional websites and apps, enabling content sharing, localized management, dynamic image generation, and cross-platform push messaging. The rollout—websites in 4 countries and apps in 10+—reduced external support needs, sped up campaign publishing, increased customer engagement and promotions performance, and drove higher sales and brand loyalty.

Burger King